Commercialization of Sport

Big-time college sports embodies the ideals of amateurism and provides an important complement to university education. Or so its apologists would have us believe. As Andrew Zimbalist shows in this unprecedented analysis, college sports is really a massively commercialized industry based on activities that are often irrelevant and even harmful to education. Zimbalist combines groundbreaking empirical research and a talent for storytelling to provide a firm, factual basis for the many arguments that currently rage about the goals, history, structure, incentive system, and legal architecture of college sports. He paints a picture of a system in desperate need of reform and presents bold recommendations to chart a more sensible future. Zimbalist begins by showing that today's problems are nothing new--that schools have been consumed for more than a century by debates about cheating, commercialism, and the erosion of academic standards. He then takes us into the world of the modern student athlete, explaining the incentives that, for example, encourage star athletes to abandon college for the pros, that create such useless courses as "The Theory of Basketball, " and that lead students to ignore classes despite the astronomical odds against becoming a professional athlete. Zimbalist discusses the economic and legal aspects of gender equity in college sports. He assesses the economic impact of television and radio contracts and the financial rewards that come from winning major championships. He examines the often harmful effects of corporate sponsorship and shows that, despite such sponsorship, most schools run their athletic programs at a loss. Zimbalist also considers the relevance ofantitrust laws to college sports and asks whether student athletes are ultimately exploited by the system.

The Commercialization of Sport

Minority sport - A minority sport is one which has very little following or participation in a particular region or state. While followers of a minority sport will be just as passionate and enthusiastic as a follower of a mainstream sport, but will suffer for having to make more sacrifices in order to follow their sport.

Nationalism and sport - Nationalism and sport are often intertwined, as sports provide a venue for symbolic competition between nations; sports competition often reflects national conflict, and in fact has often been a tool of diplomacy. The involvement of political goals in sport is seen by some as contrary to the fundamental ethos of sport being carried on for its own sake, for the enjoyment of its participants, but this involvement has been true throughout the history of sport.

Invented sport - An invented sport refers to a modern-day sport which is conceived and developed by a single person, team, or committee. Unlike most sports, which are derived from pre-existing pastimes or sport-like activities, invented sports have a direct lineage to a complete set of rules designed by an inventor to be different than what was before, rather than an improvement or codification of an existing sport or contest.

Pulp Sport - Pulp Sport is a New Zealand TV show that mixes sport with comedy that first started it's life on Radio Sport in 2001 and was the Number 1 show, in Auckland, on a Sunday night, between 9:30 and 11. The TV series then started in 2003 on Sky Sport and is hosted by Bill and Ben.

commercializationofsport

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